Introducing Tag the Game… only available in real life. While video games grow more realistic and exciting by the hour, data reveals classic outdoor games are on the verge of extinction. That’s why Persil released the first-ever gaming trailer for a real-life game – the iconic tag. Motivating young gamers to go back outside and play it in real life, as part of the brand’s Dirt Is Good platform. Client: Persil - OMO Agency: LOLA MullenLowe & Pickle Union Production Agency: Happy Finish Animation Production & Direction: FrameBreed Studio Director: Andrei Brovcenco Management & Supervision: Raluca Platon, Cosmin Moldovan, Cristian Afteni 2D Storyboard: Andrei Nicolae Art Director: Cristian Afteni, Anastasia Agavriloaie, Andrei Nicolae MoCap Actor: Dita Sergiu-Adrian 3D Modelling & Texturing: Anastasia Agavriloaie Technical Directors: Ciprian Dumitru Cristian Afteni: Sandu Gonta 3D Animation: Calin Ivascu, Filip Radulescu Rendering & FX: Cristian Afteni, Marius Iftimie, Ciprian Dumitru Compositing: Marius Iftimie, Laura Mihaila